Pinterest Marketing

What Exactly is Pinterest Marketing?

Pinterest is a social media site based on the idea of sharing visuals.

Users or “pinners”, can organize, and share images/videos from around the Internet and search for them as well.

Which also makes it one of the most significant search engines for visual content.

Pinterest marketing

Images and videos that users upload (along with their links, hashtags and descriptions) are known as pins.

Pinners have the option of neatly organizing their pins into virtual bulletin boards, also called pinboards.

Users can customize, create unique board names and theme their boards, which can then be followed by other users.

You also have the option to make your boards private or public.

Now, when it comes to sharing visuals, you have three options:

  1. Manually upload and share visuals along with their links/descriptions
  2. Repin and share visuals that you discover through your feed
  3. Repin and share visuals that you find via search

The best thing about Pinterest is that it allows you to share ideas and inspire others like no other social platform.

Also, since every pinner is busy pinning visuals of their own interest and organizing them.

They have no problem with other pinners seeing their activity.

Which makes Pinterest marketing a highly effective way to get the word out about your products/services.

Why Choose Pinterest Marketing?

Unless you’re living under a rock, you should know how big Pinterest has become over the years.

It has turned out to be the go-to tool for many businesses and bloggers that want to drive laser-targeted traffic back to their site using relevant visuals.

And why not? Pinterest currently has 320 million monthly active users and according to Pew Research, a whopping 29% of U.S. adults use Pinterest. When compared to other social media platforms, Pinterest is definitely on the smaller side.

But what makes it an interesting option is the fact that people using the site are actually engaged with it.

Which means you have a higher chance of getting people to click through to your site from Pinterest, than say, Twitter.

For example, if you are an e-commerce store, selling on Pinterest can help you propel your online store to a whole new level.

Because it’s different to find a product on Pinterest than on Facebook or Instagram. People using Pinterest are pre-conditioned to hit the buy button.

Pinterest users are used to finding new pins with interesting products on it.

Comments

Post a Comment

Popular posts from this blog

Best Brands on Social Media to Inspire Your Social Strategy

Image
  1. Pop-Tarts A universally recognized brand that belongs to Kellogg’s, Pop-Tarts has been making sugary toaster pastries since 1964. And their Twitter account does everything right. The voice of their   Twitter  account is sarcastic and caters to a younger, Twitter-savvy demographic. The company’s tweets don’t sound like they’re coming from a brand. Instead, their tone mimics the tone of many popular Twitter accounts. 2. Reebok This athletic apparel company that produces shoes, sportswear, and more is one of the best brands on social media. Reebok has a strong overall  digital marketing strategy  and does a great job of utilizing different social platforms. Reebok’s Instagram is full of colorful fitness photography. Its Facebook page sports appealing photos of the latest Reebok shoe. 3. StubHub Pinterest is an important marketing tool – and we’ll prove it to you! Having a well-run Pinterest account can help lock in your branding,  increase your website tr...
Read more

7 Easy Steps on How to Perform a Competitor Analysis

Image
   What Is A Competitor Analysis?  It’s exactly what it sounds like, which you’re probably not surprised by. You’re looking at everything your competitor is doing  (at least, the stuff you can see, this isn’t corporate espionage)… …and considering how your business compares.  Why Bother Doing A Competitor Analysis?  There are a lot of good reasons to perform an analysis of your competitors and it’s a common step in creating a new business or starting a  marketing strategy . But we feel there’s a bit of confusion around what the purpose of a competitor analysis is and how to complete one. You can look into any aspect of the business that you want, and you can use a competitor analysis for a lot of planning purposes. But some of the most important reasons to perform a competitor analysis are:  You can identify the things your competitors are doing right. This will give you an idea of what you should be doing too.  You can identify the things yo...
Read more

Facebook Monetization: How to Make Money From Facebook

Image
5 Ways You Can Monetize On Facebook 1. In-stream Ads This will probably be the most applicable method to the majority of you reading this video.  In-stream ads are where you allow Facebook to include video ads before, during, or after your videos.  Facebook said they,  ”automatically identify natural breaks in your content to place your ads, or you can choose your own placements.  Your earnings are determined by things like the number of video views and who the advertisers are.” If you want to learn more about how to make money with Facebook ads, then check out this post next. 2. Fan Subscriptions “Fan Subscriptions allow the audience that cares most about your Page to  directly fund it through monthly, recurring payments that you set.  Identify supporters by the special badge we provide them in comments, and reward them with perks like exclusive content and discounts.” Facebook says this Facebook monetization method is best for  “pages with a lar...
Read more