MARKETING AGENCY

  What is Traditional Marketing? Traditional marketing is any marketing campaign that doesn’t involve digital platforms. It has many facets including  radio or TV commercials,  magazine or newspaper ads, banner ads, posters, direct mail, and phone . As well as outdoor advertising such as flyers, brochures,  billboards,   etc. It is one of the oldest forms of marketing, hence the word “traditional”. Traditional marketing is nothing new as it’s a form of marketing that we have been exposed to at one point or another, especially the older demographic. It is a conventional mode of marketing for businesses looking for ways… …to out to a semi-targeted audience with various offline advertising and promotional methods. Traditional marketing is a type of marketing that is hard to ignore and includes the traditional media and ads we encounter on a daily basis. Many of the common and most tried offline traditional methods come under the following five major categories: Pri...

What Exactly is Pinterest Marketing? Pinterest  is a social media site based on the idea of sharing visuals. Users or “pinners”, can organize, and share images/videos from around the Internet and search for them as well. Which also makes it one of the most significant search engines for visual content. Images and videos that users upload (along with their links, hashtags and descriptions) are known as pins. Pinners have the option of neatly organizing their pins into virtual bulletin boards, also called pinboards. Users can customize, create unique board names and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public. Now, when it comes to sharing visuals, you have three options: Manually upload and share visuals along with their links/descriptions Repin and share visuals that you discover through your feed Repin and share visuals that you find via search The best thing about Pinterest is that it allows you to ...

  1. Pop-Tarts A universally recognized brand that belongs to Kellogg’s, Pop-Tarts has been making sugary toaster pastries since 1964. And their Twitter account does everything right. The voice of their   Twitter  account is sarcastic and caters to a younger, Twitter-savvy demographic. The company’s tweets don’t sound like they’re coming from a brand. Instead, their tone mimics the tone of many popular Twitter accounts. 2. Reebok This athletic apparel company that produces shoes, sportswear, and more is one of the best brands on social media. Reebok has a strong overall  digital marketing strategy  and does a great job of utilizing different social platforms. Reebok’s Instagram is full of colorful fitness photography. Its Facebook page sports appealing photos of the latest Reebok shoe. 3. StubHub Pinterest is an important marketing tool – and we’ll prove it to you! Having a well-run Pinterest account can help lock in your branding,  increase your website tr...

5 Ways You Can Monetize On Facebook 1. In-stream Ads This will probably be the most applicable method to the majority of you reading this video.  In-stream ads are where you allow Facebook to include video ads before, during, or after your videos.  Facebook said they,  ”automatically identify natural breaks in your content to place your ads, or you can choose your own placements.  Your earnings are determined by things like the number of video views and who the advertisers are.” If you want to learn more about how to make money with Facebook ads, then check out this post next. 2. Fan Subscriptions “Fan Subscriptions allow the audience that cares most about your Page to  directly fund it through monthly, recurring payments that you set.  Identify supporters by the special badge we provide them in comments, and reward them with perks like exclusive content and discounts.” Facebook says this Facebook monetization method is best for  “pages with a lar...

  Jumpstart your marketing campaign  with these small business marketing ideas! 1. Make a behind-the-scenes video People value authenticity. One study found that almost 90% of people say authenticity is a major factor when deciding which brands they support and favor. 2. Retarget your website visitors and social media engagement In the marketing world, there’s what’s called a rule of 7. The rule of 7 says  someone has to see a piece of content 7 times before they’ll be persuaded to take action.  3. Host a social media giveaway Giveaways are an easy jumpstart to increase almost any social media metric. Including more likes, more followers, more comments, etc.  The most common giveaway to host is an  Instagram giveaway . You give away an item and make the requirements to win to: follow your page, like the post about the giveaway, and tag a friend in the comments. 4. Send weekly email newsletters Most of you are probably familiar with the next one on our list ...

   What Is A Competitor Analysis?  It’s exactly what it sounds like, which you’re probably not surprised by. You’re looking at everything your competitor is doing  (at least, the stuff you can see, this isn’t corporate espionage)… …and considering how your business compares.  Why Bother Doing A Competitor Analysis?  There are a lot of good reasons to perform an analysis of your competitors and it’s a common step in creating a new business or starting a  marketing strategy . But we feel there’s a bit of confusion around what the purpose of a competitor analysis is and how to complete one. You can look into any aspect of the business that you want, and you can use a competitor analysis for a lot of planning purposes. But some of the most important reasons to perform a competitor analysis are:  You can identify the things your competitors are doing right. This will give you an idea of what you should be doing too.  You can identify the things yo...